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How to prioritize tasks effectively
How to manage your time efficiently
How to reduce stress and anxiety
The problems customers are trying to solve
The whole concept of an experience guarantee is based on the idea that your customer is trying to solve a problem, and that’s the insight you need to have to create a wonderful experience and experience guarantee.
The way you do this is by listening to your customers. And while that seems simplistic, companies are not as good at listening as they’d like to believe.
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MORE IDEAS ON THIS
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Laser-like focus
Once you identify that problem and you make a particular promise, then you can focus on your customer experience. Whether it’s your marketing, operations, delivery, customer support, you name it, your focus can be on keeping that promise.
That’s an important aspect because it give...
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Solving the problems customers have
To create an experience that allows you to win customers and retain them:
- Make a guarantee, promise to solve the problem. This could be a customer service provider saying. “I’m going to take care of this for you.”
- Keep the promise: Making a pr...
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“When you promise to solve a particular problem, you’re also saying, in effect, ‘If your problem falls outside of this, we might not be the best choice for you'”
JEFF TOISTER
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Customer experience vs customer service
They do get mixed up a lot. But there is a very important distinction.
- Customer service is part of the broader customer experience. Customer experience means all of the interactions a customer has with a brand and how they feel about those interactions (the people yo...
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3. Listen to your customers
The biggest challenge of businesses today is their inability to listen to customer feedback and act upon them. This explains why some companies consistently outperform others.
The Key to listening to customers is to change your mindset towards constructive criticism. Once we understand tha...
Focusing On Customer Problems
The primary focus has to be on the problems faced by customers. Instead of features, one can opt to provide themes, based on what the customer wants and what problem is solved.
Themes are a promise to solve problems not to build features. Once you’ve truly understood customer prob...
The Story Strategy Blueprint
It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life.
- Step 1: Story: Think about who the customer is beyond the basic demographic information. Des...
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