Defining your business model and strategy - Deepstash

Defining your business model and strategy

A business model describes how an enterprise proposes to make money. 

A well-conceived and promising business model is only half the equation for success because it doesn’t take into account the market competition.

Dealing with competition is the job of strategy. Strategy is a plan to differentiate the enterprise and give it a competitive advantage. A successful business has both a solid business model and a good strategy.

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This describes which market a product fits into: established market, new market, extension of an existing market, re-segmentation, etc.

Once you know the market, you know something about the competition, and you can come up with a preliminary plan for that.

The business model

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What makes a product great is not the idea of it or what it can do, but the way it is positioned. Business positioning is not about the competitive pursuit of a niche; it's about finding the right business model.

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Phase 4: Nail the Business Model

  • Your business model is the map of how you create value and deliver it to customers. In this phase, we will conduct financial analysis to verify business viability, launch your product and go-to-market strategy, and then develop a dashboard to monitor your progress forward.

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