Defining your business model and strategy - Deepstash
How To Build A Company

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How To Build A Company

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Defining your business model and strategy

A business model describes how an enterprise proposes to make money. 

A well-conceived and promising business model is only half the equation for success because it doesn’t take into account the market competition.

Dealing with competition is the job of strategy. Strategy is a plan to differentiate the enterprise and give it a competitive advantage. A successful business has both a solid business model and a good strategy.

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Why entrepreneurs cash out

There are probably as many reasons for harvesting an investment as there are entrepreneurs. Retirement is one reason. An offer “too good to refuse” is yet another.

Common reasons:

  • A need to diversify wealth: Successful entrepreneurs can easily get into a positio...

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933 reads

Is starting a business right for you?

Is starting a business right for you?

Without these elements—a full understanding of a problem, new connections, and a vision or direction for a solution—there is no entrepreneurial venture. Whether the problem you’ve identified is global or local, broad or niche, ...

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Organizing your company

At the onset of your new venture, you will need to address the legal form your enterprise will adopt. Should it be a sole proprietorship, a partnership, a corporation, or a limited liability company? This decision is driven mainly by your objectives and those of your investor...

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Angel investment and venture capital

  • The most likely source of outside venture funding comes from so-called angel investors. Angels are high-net-worth individuals who provide early-stage capital to startup businesses. Networking is often the best way to connect with angels.
  • Venture capital com...

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Writing your business plan

  • The executive summary should explain the opportunity, why it is timely, and how your company plans to pursue it. It should also describe your expected results and provide a thumbnail sketch of the company and the management team.
  • The business plan should sta...

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Sustaining entrepreneurial growth

  • Growth forces companies through transitions. Continued growth is usually a function of a sustainable strategy, the ability to expand into other markets, and mechanisms for scaling up the volume of output.
  • Companies have several mechanisms for sustaining growth

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Growth-stage financing

During the growth stage, your business expands its sales and develops a growing base of customers. As a result, you’ll need more capital—for expanding your operation, hiring and training new employees, etc.

Your company may already be generating some positive cash flows...

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980 reads

Startup-phase financing

  • Startup-phase financing is initially bootstrapped from personal savings, credit cards, and other personal sources of income, followed by friends and family and, in some cases, by small bank loans.
  • Trade credit from suppliers is another low-cost source of financing....

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Defining your strategy

The 5 steps of strategy formulation are:

  • Looking outside the enterprise for threats and opportunities
  • Looking inside at resources, capabilities, and practices
  • Considering strategies for addressing threats and op...

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Keeping the entrepreneurial spirit alive

Entrepreneurial leaders can keep the spirit alive if they:

  • Preserve an innovation-friendly culture
  • Establish a strategic direction
  • Remain personally involved with innovation
  • Continually improve the idea to-commercialization pr...

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Going public

Growing firms with exceptional revenue potential have another option to achieve a significant cash infusion: they can seek financing through an IPO. This process presents ownership shares to the world of individual investors and institutional investors such as pension fun...

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The business plan

A business plan is a document that explains a business opportunity, identifies the market to be served, and provides details about how the entrepreneurial organization plans to pursue it. To be effective, a good plan also describes the unique qualifications that you and your ...

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Identifying a problem to solve

A business opportunity is primarily a product or service that creates significant value for customers and offers significant profit potential to the entrepreneur.

A business opportunity:

  • Solves a real problem for customers
  • Offers significant risk-adjuste...

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Leadership for a growing business

Possible approaches to leading a startup faced with rapid growth:

  • Managing content: The most direct approach to getting things done is to do them yourself or to directly supervise those who do. 
  • Managing behaviors: you specify how people shoul...

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The business model

The business model

What makes a product great is not the idea of it or what it can do, but the way it is positioned. Business positioning is not about the competitive pursuit of a niche; it's about finding the right business model.

A business model describes the rationale for the way...

Business Model Planning: Market-Type and Competitive Hypothesis

This describes which market a product fits into: established market, new market, extension of an existing market, re-segmentation, etc.

Once you know the market, you know something about the competition, and you can come up with a preliminary plan for that.

Phase 4: Nail the Business Model

  • Your business model is the map of how you create value and deliver it to customers. In this phase, we will conduct financial analysis to verify business viability, launch your product and go-to-market strategy, and then develop a dashboard to monitor your progress forward.

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