A business model describes how an enterprise proposes to make money.
A well-conceived and promising business model is only half the equation for success because it doesn’t take into account the market competition.
Dealing with competition is the job of strategy. Strategy is a plan to differentiate the enterprise and give it a competitive advantage. A successful business has both a solid business model and a good strategy.
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Similar ideas to Defining your business model and strategy
This describes which market a product fits into: established market, new market, extension of an existing market, re-segmentation, etc.
Once you know the market, you know something about the competition, and you can come up with a preliminary plan for that.
What makes a product great is not the idea of it or what it can do, but the way it is positioned. Business positioning is not about the competitive pursuit of a niche; it's about finding the right business model.
A business model describes the rationale for the way...
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