Exaptation - Deepstash
Exaptation

Exaptation

This is the ability to reach beyond a specific field of expertise and create new uses for an older thing. It’s about taking one thing and using it for a different purpose than intended.

For example: Apply a cooking recipe to a marketing strategy or use a spreadsheet program to organize words for your poetry.

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MORE IDEAS FROM In A Creative Drought? 3 Ways To Get Your Ideas Flowing

Fill the well

This well is the place you take all your ideas (no matter how abstract they are) and get them stored as actual information, so they can be used. 

Get your ideas into a recorded state. Doing this over time means your idea well becomes both parts of your brain and a physical extension of it. Use a notepad, Pinterest or any place you find suitable.

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Diving and swimming

This technique requires 2 steps:

  • Deep immersion into a subject matter without specifically looking for an answer to your problem.
  • Letting go completely while you process that information (actually walking away from it), to allow good ideas to bubble up from the subconscious and into clear view.

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Creativity and problem solving

Creativity is about problem-solving. And creativity is also about finding problems to solve in the first place: perceiving them, defining them, explaining them, and recording them.

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RELATED IDEA

1) Start with a morning freewrite.

Instead of jumping right into your projects when you get into the office, block off ten minutes for a digital detox and grab a notebook and paper to just write.

Writing in a more free-form style will allow your creative juices to flow, while also forcing you to put your thoughts into written words.

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The 2 goals of effective brainstorming:
  • Defer judgment (don’t get upset when people say bad ideas).
  • Reach for quantity (come up with as many ideas as possible).

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Our brains have two ways of operating
  • Focused: when you're very focused on solving the problem in front of you. But this also clamps down on unconventional and creative solutions
  • Distracted: when you’re unfocused and your mind wanders, because you’re relaxed. This engages the autopilot area of your brain. The rest of your mind is free to wander, making connections and encouraging creative thoughts to form.

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