Finding your true north - Deepstash
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Finding your true north

Marketing gives you the leverage and the tools to make a change happen. Marketers can get under people's skin. They tell a story that spreads. They make stuff that people want to engage with.

What do you want to change? From what state to what state, from what belief to what belief, from what status to what status?

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Marketers are responsible

Marketing is the act of going into the world with the intention to make a change happen.

This means you're responsible. You're making the change and bringing it forward. That makes you responsible for the effects and side effects of what you do.

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The purpose of marketing

Marketing is not a random exercise. Rather, marketing is effective when it is done with intent and planning.

Start marketing by answering this question: What is your marketing for? All marketers make change happen. It can be trivial: marketers change non-cu...

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davidga

Historic buildings inspector/conservation officer

Beginner insights on modern marketing.

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Craft Your Story

You have a story you tell yourself about your life — whether you realize it or not.

A trend in the stories that people with meaningful lives tell themselves -  redemption stories: the tellers move from suffering to salvation — they experience a negative event followed by a positive e...

Attachments Are The Enemy - Day 109

  • There is only one thing that causes unhappiness. It's attachment. Attachments to a specific person, place, time, job or a lifestyle.
  • Attachments are what make it so hard to accept change. Once we have them, we don't want to let go. We become slaves to maintaining the status quo.

When leaders hesitate to make a decision, the story they tell themselves is that they don’t have enough information to act on. But that is rarely the case.

Leaders pull information from a variety of sources in order to make their decisions. In addition to pondering their own thoughts and ...

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