Seth Godin on Modern Marketing - Deepstash

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Seth Godin on Modern Marketing

Seth Godin on Modern Marketing

The Marketing Strategist

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Marketing is not a random exercise. Rather, marketing is effective when it is done with intent and planning.

Start marketing by answering this question: What is your marketing for? All marketers make change happen. It can be trivial: marketers change non-cu...

Marketing is the act of going into the world with the intention to make a change happen.

This means you're responsible. You're making the change and bringing it forward. That makes you responsible for the effects and side effects of what you do.

Marketing gives you the leverage and the tools to make a change happen. Marketers can get under people's skin. They tell a story that spreads. They make stuff that people want to engage with.

What do you want to change? From what state to what state, from w...

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