Marketing is not a random exercise. Rather, marketing is effective when it is done with intent and planning. Start marketing by answering this question: What is your marketing for? All marketers make change happen. It can be trivial: marketers change non-customers into customers, but it is often much more profound. We help customers become the person they want to be. For example, Harley Davidson turns a specific group of people from disrespected outsiders into beloved insiders.

The purpose of marketing

Marketing is the act of going into the world with the intention to make a change happen. This means you're responsible. You're making the change and bringing it forward. That makes you responsible for the effects and side effects of what you do.

Marketers are responsible

Marketing gives you the leverage and the tools to make a change happen. Marketers can get under people's skin. They tell a story that spreads. They make stuff that people want to engage with. What do you want to change? From what state to what state, from what belief to what belief, from what status to what status?

Finding your true north

A collection of Insights from marketing mogul's best books, blogs and videos

business

Business

marketingandsales

Marketing & Sales

timemanagement

Time Management

7 days with Seth Godin

“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. Seth makes a distinction between bad marketing and good marketing. My Favourite Software, Books, & Tools: ➤ HubSpot: https://bit.ly/3BvXqcd ➤ SEMrush: https://bit.ly/3y0xFP7 ➤ AppSumo: https://bit.ly/3eQ6O0r ➤ Bluehost: https://bit.ly/3xN36Ml ➤ Supermetrics: https://bit.ly/3gYYivH ➤ Fiverr: https://bit.ly/3hL1mxJ ➤ proprep: https://bit.ly/3B8EGiJ ➤ Get the Principle of Marketing book by Kotler: https://amzn.to/3z6iWCp ➤Try Amazon Prime Student FREE: https://amzn.to/3jv7rOp ➤Create a Free Amazon Business Account: https://amzn.to/3CAS6EW #sethgodin #marketingplan #marketing PS: Some of the links in this description are affiliate links. Affiliate commissions help fund videos like this one.

Discover the world of business and economics.

economics

Economics

videos

Videos

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My Favourite Tools/Platforms/Software’s ⬇
➤ Create a Marketing Plan on LinkedIn: https://bit.ly/3mVwZXg 
➤ Learn Inbound Marketing & Get Free CRM at HubSpot: https://bit.ly/3tNPAIv 
➤ Get 12 Months of Skillshare Premium for 30% Off - https://bit.ly/3aZDJ3t 
➤ Get unlimited access to over 90% of courses at Coursera: https://bit.ly/3sccfxg  
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➤ Apply for Udacity Scholarship Program: https://bit.ly/3FcInpX
➤ Run a Full Website Scan in Minutes with SEMrush: https://bit.ly/3NXSJxv 
➤ Find or become a freelancer at Fiverr: https://bit.ly/3Hyn6rQ 
➤ Design a winning resume with Canva Pro: https://bit.ly/3EBv7t6
➤ Unlimited downloads of 60+ million creative assets at Envato: https://bit.ly/3nhME3r 
➤ Launch Accelerator Challenge at Teachable: https://bit.ly/3HBgklh 

“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. Seth makes a distinction between bad marketing and good marketing.

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I am a chartered marketer, marketing strategist, and marketing tutor who loves sharing what I’ve learned after nearly a decade of working for blue-chip and small & medium-sized enterprises. 

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Seth Godin on Modern Marketing

The purpose of marketing

Marketers are responsible

Finding your true north

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