You focus on the need, not the product. You become immersed in the minds of your customers, looking for ways to expand demand. Your business strategy is driven by the marketplace. Do you know the difference between what you make and what people need?

Challenge what is normal. Market research before getting into business is created, but what if you could create a whole new market because you showed up?

Airbnb, Amazon, Uber, The Boring Company are examples of companies that challenged the status quo and dared to be different. 

Employees need to feel like they belong. Instil a sense of ownership.

They need to see your overall business goals as an extension or at least some sort of connection to their personal life goals. You will be amazed by how much creative energy you can amass by finding parallels.

One of the many reasons we don’t innovate is the fear of failure. What if you could celebrate your failures?

Failure is a part of innovation. I know how to fail, but then I get wiser and become a better business person each time I experience failure. Now I call them experiments, not failure...