Admitting to mistakes and learning from them will translate into deeper insights for your business and markets. Having employees and co-workers talk about failure in previous/current projects can spark innovation in a way that success cannot.Viewing your failures as portals to innovation will allow you to map out strategies to benefit from them.

Drive innovation from failure.

The role of innovators and entrepreneurs is to challenge received wisdom.

Companies must spend enough time on insight generation, insights activation (sharing and acting on customer/market, the understanding gained from research) in marketing, R&D and innovation platforms so it can constantly respond to market opportunities and unexpected threats.

Insight Generation

One of the many reasons we don’t innovate is the fear of failure. What if you could celebrate your failures?Failure is a part of innovation. I know how to fail, but then I get wiser and become a better business person each time I experience failure. Now I call them experiments, not failure.

Embrace failure

Employees need to feel like they belong. Instil a sense of ownership.They need to see your overall business goals as an extension or at least some sort of connection to their personal life goals. You will be amazed by how much creative energy you can amass by finding parallels.

A culture that encourages sharing ideas.

Challenge what is normal. Market research before getting into business is created, but what if you could create a whole new market because you showed up?Airbnb, Amazon, Uber, The Boring Company are examples of companies that challenged the status quo and dared to be different.

 Dare to be different

You focus on the need, not the product. You become immersed in the minds of your customers, looking for ways to expand demand. Your business strategy is driven by the marketplace. Do you know the difference between what you make and what people need?

Consumer Insights

Do you have the tactics to turn ideas into reality? Here are some insights or tactics you might find helpful.

One of the many reasons we don’t innovate is the fear of failure. What if you could celebrate your failures? Heard of Fuckup nights? Fuck up nights — Networking events in 90 countries where people…

A culture that encourages sharing ideas.

Tactics to make innovation happen in your business

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