Learn more about business with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Not Having A Tailored Approach
Different users have different skill levels and different needs. This means the onboarding process should not take a one-size-fits-all approach. There will be different needs, skills, and capacities among users. When you take the lazy approach, it can slow down the momentum that users have initially.
To achieve higher SaaS customer retention, you need to perform a bit of data analysis. This means tailoring the SaaS customer onboarding process to fit the kind of user you are onboarding. This will ensure the entire process is engaging all users in a meaningful way.
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Customer Onboarding Challenges
No matter who you are, your product’s onboarding process will likely have issues. Regardless of how great your product is and how well it’s positioned to become the killer of a more popular one on the market, if the onboarding process is complicated, it won’t matter.
We are going to go ove...
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Not Asking For Feedback
Any service entity should always collect user feedback. Forget waiting for users to come to you. Ask them about what they thought of the onboarding process. You can do something as simple as requesting they tell you how helpful it was, on a scale of 1 to 10.
You could also ask them if the o...
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It Takes Too Long to Achieve ‘First Success’
A study has found that the shorter the time is from a customer getting onboard to them achieving their first success, the higher the likelihood of them continuing to use the product for the long-term. You can improve the time between onboarding and first success by ensuring each step during onboa...
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A Cluttered Interface
While choice is nice to have, when there are too many, people get overwhelmed. Interfaces that are too cluttered will cause a headache more than anything. Showing tons of options to a user before they have gotten familiar with a product will potentially turn them off from delving into it any furt...
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SaaS Customer Onboarding
People these days demand simple products for solving complex problems. To stay competitive, you need to cater to those demands. Not all companies get this, which can put you ahead of a sizable number of SaaS businesses.
Did you know that between 40% and 60% of everyone that signs u...
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The Bottomline
You need to always remember that your customers are human beings who have real problems they are looking to solve. This means they are not going to have the time to go through a complicated SaaS customer onboarding process. They simply want to start using the product successfully as soon as they ...
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We go over the top challenges in SaaS customer onboarding so that you can increase your SaaS customer retention levels.
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