The Bottomline - Deepstash
Onboarding Matters

Learn more about business with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

Onboarding Matters

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The Bottomline

You need to always remember that your customers are human beings who have real problems they are looking to solve. This means they are not going to have the time to go through a complicated SaaS customer onboarding process. They simply want to start using the product successfully as soon as they can, to achieve the results they are looking for.

Keep things simple and address the challenges we mentioned earlier, so you can keep your customer success and retention levels as high as they can be.

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Customer Onboarding Challenges

No matter who you are, your product’s onboarding process will likely have issues. Regardless of how great your product is and how well it’s positioned to become the killer of a more popular one on the market, if the onboarding process is complicated, it won’t matter. 

We are going to go ove...

4

81 reads

Not Asking For Feedback

Any service entity should always collect user feedback. Forget waiting for users to come to you. Ask them about what they thought of the onboarding process. You can do something as simple as requesting they tell you how helpful it was, on a scale of 1 to 10.

You could also ask them if the o...

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56 reads

Not Having A Tailored Approach

Different users have different skill levels and different needs. This means the onboarding process should not take a one-size-fits-all approach. There will be different needs, skills, and capacities among users. When you take the lazy approach, it can slow down the momentum that users have initia...

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47 reads

It Takes Too Long to Achieve ‘First Success’

A study has found that the shorter the time is from a customer getting onboard to them achieving their first success, the higher the likelihood of them continuing to use the product for the long-term. You can improve the time between onboarding and first success by ensuring each step during onboa...

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49 reads

A Cluttered Interface

While choice is nice to have, when there are too many, people get overwhelmed. Interfaces that are too cluttered will cause a headache more than anything. Showing tons of options to a user before they have gotten familiar with a product will potentially turn them off from delving into it any furt...

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78 reads

SaaS Customer Onboarding

People these days demand simple products for solving complex problems. To stay competitive, you need to cater to those demands. Not all companies get this, which can put you ahead of a sizable number of SaaS businesses. 

Did you know that between 40% and 60% of everyone that signs u...

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92 reads

CURATED FROM

IDEAS CURATED BY

erbrigh

Surveyor for building control

We go over the top challenges in SaaS customer onboarding so that you can increase your SaaS customer retention levels.

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Onboarding Metrics

When new customers begin using your product, they are not completely convinced until they start realising the value from it. Onboarding is not just about getting your customer familiar with the product.

It is also about hand-holding the customer in the initial usage which fits right in the...

B2B> B2C

B2C SaaS is limited to Individuals plans. The ability to offer Team plans is a major advantage of B2B SaaS. 

  • With only ~50% per year retention, these B2C SaaS businesses are effectively an arbitrage on marketing CAC (customer acquisition cost). There’s no long-term business. 
  • N...

Keys To Customer Retention

Keys To Customer Retention

Businesses spend millions of dollars every year on marketing schemes to draw in new customers. As important as that is, businesses should really be looking at how to retain the customers they have. Retention is less expensive and can help maintain solid revenue streams.

There are many ways...

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