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Top 7 TED Talks On Customer Success

Learn more about communication with this collection

How to create customer-centric strategies

The importance of empathy in customer success

The impact of customer success on business growth

Top 7 TED Talks On Customer Success

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Stay out of the weeds

People don't care about the little details you struggle to remember. The names, dates, years, they don't care.

What they care about is you. What you're like, what you have in common.

102

681 reads

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Listen

Listen

The ability to really listen is perhaps the most important skill you could develop.

Why don't we listen?

  • We like to rather talk because when we talk, we're in control. We don't have to listen to anything we're not interested in.
  • We get distrac...

107

598 reads

The art of conversation

The art of conversation

We live in a world where every conversation can turn into an argument. Pew Research found that we are more polarised, more divided than we have ever been in history. It means we are not listening to each other. 

A conversation requires talking and listening, and somewhere we have lost the b...

109

876 reads

Use open-ended questions

Use open-ended questions

Start your questions with who, what, when, where, why or how.

For example, instead of asking "Were you terrified?", which will produce a "yes" or "no" answer, try asking, "How did that feel?" They might have to think about it, but you'll get a much better response.

116

773 reads

Don't pontificate

Enter every conversation assuming you have something to learn as everybody is an expert in something.

A true conversation means setting aside your personal opinion. In sensing this acceptance, the speaker will become less vulnerable and more willing to open up.

116

831 reads

Be brief

A good conversation is brief enough to retain interest but long enough to cover the subject.

104

711 reads

If you don't know, say that you don't know

People on the radio are more aware that they're going on the record and will be more careful about what they claim to be an expert in.

Do the same. Err on the side of caution.

104

648 reads

Don't equate your experience with theirs

If they're talking about losing a loved one, don't start talking about the time you lost a loved one. If they talk about the trouble at work, don't tell them about your own troubles at work. It's not the same.

The conversation is not about you. You don't need to prove how amazing you are or...

127

607 reads

Go with the flow

We may listen to someone who talks for several minutes, and then thoughts will pop into your mind and draw your attention away from the conversation.

Stories and ideas will come to you, but you need to let them come and let them go.

106

689 reads

Try not to repeat yourself

Try not to repeat yourself

It's condescending. It's boring. Yet we all tend to do it a lot, especially in work conversations or with our kids. We have a point to make that we keep rehashing. Don't do it.

106

631 reads

Don't multitask

Don't multitask

Be present in that moment.

Don't look at your cellphone. Don't think about what you're having for dinner. If you want out of the conversation, then get out, but don't be half in half out.

109

832 reads

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Remember names

Remember names

Charming people remember names and even small details, often to a surprising degree. 

The fact they remember instantly makes us feel a little prouder and a little better about ourselves. And that makes us feel better about them.

3. Remember names

3. Remember names

People are more likely to like you if they feel like you're paying attention to them. One way to do this is to remember their names. When you remember someone's name, it shows that you're interested in them and that you care about them.

Tips for remembering names:

    Remember people's stories

    Remember the names of people's family members, pets, hobbies, details about the job, a side gig, what are they obsessed with, remember as much as you can. 

    People appreciate when they realize that you actually listened to them and remembered their story.

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