Taking multiple steps to iterate a prototype before declaring a readiness to go to market may feel like a slowdown.

Innovation faces the inertia of the status quo defined by team members, organization culture, and whatever product or service solutions already exist. These all become anchors for evaluating the desirability of anything new. 

Purpose is not about a slogan on the conference room wall. It’s about knowing what you stand for, why your enterprise exists, and why you are there.

Some amount of resistance to innovation happens when people tied to a prior success see the next big thing as a repudiation of their past contributions.