The Bottomline
Communities are complex systems, which means understanding the relationship between input and feedback can be difficult or not show up for a long time. The act of discussing and debating these questions will bring more clarity and alignment about the purpose and impact of the strategy and should engage teams about how to create value in many forms.
This depth of discussion also levels up the very notion of community as something that's not purely company-centric and transactional but transforms it into something that has the potential to impact every part of the business.
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