Ideas from books, articles & podcasts.
When you can make a buyer laugh or engage, you are a step closer to getting a deal.
If you show confidence and energy, you can get any buyer to act.
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An investor pays attention to how well you listen and other qualities that show that you're easy to work with.
The buyer won't find everything right, such as selling female-oriented products to male buyers. But buyers know their customers.
You need to be aware of every unit in the warehouse, the numbers on the books, the orders coming in. You need to be ready with answers for how you intend to plan for the future.
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Seth Godin explores how to find your market.
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