Ephemeral posts
Ephemeral content, also known as time-restricted content, is a great way to help your brand stay fresh for your target audience. The visual content’s short life span (up to 24 hours) taps into your followers’ FOMO (fear of missing out) on something interesting.
Instagram and Facebook Stories are the most popular examples because they disappear a day after they’re posted. This style of content is especially useful for taking followers behind the scenes, reading the room, seeing what people are talking about, etc.
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8 Fresh Content Types Every Marketer Should Consider in 2022 - Content Marketing Institute
contentmarketinginstitute.com
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2022 is the time to put fresh eyes on your #content types if you want to keep or attract an audience.
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