8 Fresh Content Types Every Marketer Should Consider in 2022 - Content Marketing Institute - Deepstash
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Freshen up Your Content

Given the crowded content marketplace, it makes sense to refresh your perspective and consider new content types. You can more closely match what content formats your audience prefers to consume today or what content types will surprise and delight them. But to make successful choices, you must go old school and base them on your audience, your goals, and your brand identity.


260 reads



A guestographic is a guest infographic. It features both images and text and is published on or linked to from different websites. Guestographics are often created in collaboration with other brands for a specific purpose.

It can be their content and your design or your content and their design. It is an effective way to build brand (or content) awareness and establish stable connections. For the publishing site, it also can produce quality backlinks to help its SEO strategy.


59 reads



You may have guessed from the name that instructographics is a long-forgotten child of infographics. They are becoming a popular way to explain complex data in an easy-to-digest format.

Instructographics tell people how to do something, and work well for step-by-step instructions or other how-to guides. They are only limited by your creativity and have a higher potential for sharing the content.


42 reads



Storyboards are a visual sequence of useful information such as text, images, design, and illustrations. It allows the viewer to visualise the whole story frame by frame.

Creating a storyboard is a good way to organise any type of information that needs a systematic approach.


47 reads

Carousel posts

Carousel posts

Carousel posts on social media are becoming a more attractive content type for marketers. On Instagram, they earn higher average engagement rates (1.92%) than single photos (1.74%) and videos (1.45%). Creators who used all 10 carousel slides available experienced average engagement rates as high as 2%.


37 reads

Whiteboard Videos

Whiteboard Videos

Artists, graphic designers, or people good with a marker draw on a whiteboard to successfully explain a point, process, or product in a visually attractive way. As they create, the video camera is tracking their every move.

Some companies use this type of content for corporate video training because they can have a stronger impact than reading a handbook or watching someone read from a script. But you don’t have to limit it to training videos. Whiteboard content can work for almost anything that can be illustrated.


19 reads

Screencast videos

Using your computer screen and microphone, you can show and narrate the content. Screencasts work well to show how to do something or solve a problem step by step. Screencasts also can save time by answering the most important questions asked over and over.


24 reads

AR-powered storytelling

To avoid boring your audience, you need to give them a reason to yearn for or engage with your content. Augmented-reality experiences can immerse them into the story, offer gameplay, or provide an additional narrative.

 Social media networks are good resources to access this AR technology.


25 reads

Ephemeral posts

Ephemeral posts

Ephemeral content, also known as time-restricted content, is a great way to help your brand stay fresh for your target audience. The visual content’s short life span (up to 24 hours) taps into your followers’ FOMO (fear of missing out) on something interesting.

Instagram and Facebook Stories are the most popular examples because they disappear a day after they’re posted. This style of content is especially useful for taking followers behind the scenes, reading the room, seeing what people are talking about, etc.


35 reads



International aid/development worker


2022 is the time to put fresh eyes on your #content types if you want to keep or attract an audience.

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