Five Practical Tips For Communications Leaders: Establish An Official Comms Workstream

It just takes one side conversation that inadvertently deviates from the planned strategy to start the relationship off on the wrong foot. Make sure the leadership team is clearly aligned.

One-on-one discussions take place as part of deal negotiation, and these conversations can have far-ranging consequences if they do not align with the long-term approach. Comms leaders should take ownership of clearly communicating the short- and long-term plans for the acquired brand and manage that workstream closely.