How to get your first users - Deepstash
Product Management Essentials

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Essential product management skills

How to work effectively with cross-functional teams

How to identify and prioritize customer needs

Product Management Essentials

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How to get your first users

Theoretically, if you decide to solve a problem you know someone has, you will speak to that person. If that person is you, it's even easier.

But if you are building a product for a mysterious set of users, you may have to question that.

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Hacks for building an MVP

  • Timebox your spec. Your spec is the list of things you need to build before you launch. If you want to launch in three weeks, then focus on the stuff you can build in three weeks.
  • Write your spec. If you don't write things down, you may change them a...

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The goal of a pre-launch startup

Hold the problem you're solving tightly, hold the customer tightly, but hold the solutions you're building loosely.

  • Launch quickly, even if it is imperfect. 
  • Get some initial customers. Get anyone using your product an...

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102 reads

Build a lean MVP

  • Build fast. Do it in a few weeks, not months. For a heavier MVP, such as building a rocket or biotech, your MVP can start with a simple website explaining what you do. This can help when you talk to people so that they have something to refer back to.
  • Limited...

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Launching

Many founders see how big companies launch and then assume they have to launch in the same way. However, a launch simply means to start getting customers.

The only way you can know if your product solves their problem is to put the thing in front of your customers. If it doesn't solve the p...

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Minimum viable product (MVP)

A minimum viable product is the simplest thing you can give to the very first set of users you want to target so that you can see if you can deliver any value to them.

It is helpful to talk to some users before you decide to build your MVP. It's more helpful if you are your...

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rhendricks

I am gonna win the day.

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Recruiting users

Nearly all startups have to recruit their users manually. You can't wait for users to come to you. You have to go out and get them.

  • At least one founder will have to spend a lot of time on sales and marketing. Don't succumb to shyness and laziness.
  • Even if numbers may seem smal...

Shutting people off

It's easier to focus on the information you disagree with than the bit of truth they may have to share. Or you may think you already know what the person will say. This can cause you to shut off because you think you know what will come next.

Maybe the person will ...

How to Become a Pro

  • Decide what you want to be good at. If you know what you want, then getting it is much easier. 
  • Set a schedule for actually doing it. You want to set a schedule based on actions you can do, not the results that you want.
  • Stick to your schedule for one week

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