Learn more about strategy with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
What will a successful outcome look like for your customer? list out expectations and measure success based on the outcome? The four types of outcome expectations are:
1. Desired outcomes customers want to achieve.
2. Undesired outcomes customers want to avoid.
3. Desired outcomes providers want to achieve.
4. Undesired outcomes providers want to avoid.
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MORE IDEAS ON THIS
Remember that people buy products and services to get jobs done; and while products come and go, the underlying job-to-be-done does not go away.
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Before understanding what the customer actually wants, we must first understand who the customer is.
Back in the day, it was incredibly difficult to find information about customers but thanks to the big data revolution, companies now can collect an enormous variety and volume of c...
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If you understand why customers make the choices they do, Innovation would always be predictable, Business Success will not be guesswork.
Strategy, Operational efficiency, Branding, and Marketing are all excellent elements that bring your business to life. But the truth is compani...
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With extensive knowledge on how to use the Jobs-to-be-done framework, Businesses and teams will be able to :
– Understand and pinpoint unmet needs
– Discover and segregate unique customer needs
– Innovate and Create new offerings that will be too essential to ignore in the marke...
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What jobs will you prioritize as relevant and need urgent attention?
These Prioritized jobs must be based on the urgency of the client’s needs and wants and also that which offers the best opportunities for innovation.
Categorize the priorities as :
Strongly Disagree
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It is an approach to developing products based on understanding both the customer’s specific goal or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job.
“Jobs-to-be-Done Theory provides a framework for defining, categorizing, capt...
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You want to study customers and find out what they are trying to accomplish especially under circumstances that leave them with insufficient solutions.
When you see customers piecing together solutions themselves or complaining about solutions they wished were available, these are great clu...
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You need to define a few cases: for what job your product is hired for, why it got fired, and why your customer switched to another solution.
Knowing what products are in a customer’s consideration set for a Job, gives insight into what products a customer considers as competition ...
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There are two different types of JTBDs:
1. Main jobs to be done – This describes the task that customers want to achieve.
2. Related jobs to be done – Which customers want to accomplish in conjunction with the main jobs to be done.
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We have always known that the major cause of failed products and services stems from misalignment with customer needs and preferences.
Most Businesses Focus on “what they think the customer needs” as opposed to “what the customer actually wants”.
Using the Job-to-be-done fra...
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IDEAS CURATED BY
Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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Other curated ideas on this topic:
#1: Define your success and failure norms.
#2: Measure your progress with numbers.
#3: Assign rewards and punishments for every outcome.
#4: Keep your game simple.
#5: Go for the win!
#6: Make your game beautiful
If your customer purchased your product to achieve a particular goal “A” do but they’re currently only using 2 out of 10 of the main features needed to achieve the goal “A”, use your customer success software to compare actions between your customer and users with similar attributes.
You’r...
1. Failure leads to success
If you want to be successful, failure is necessary.There is nothing wrong with failure as long as you learn from it and apply it to your endeavours in the future.
2. The more you learn, the more you realized how little you know
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