Remember that people buy products and services to get jobs done; and while products come and go, the underlying job-to-be-done does not go away.
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The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily
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Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
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