Through primary market research, learn as much as possible about how your customer will use your product and what they think of it. Start by mapping out how your persona uses your product. It’s important to see this from your customer’s point of view, not just your own.
Do a full lifecycle use case. Explain how existing products aren’t currently meeting the persona’s needs. Describe how a customer first finds out about your product. Explore how they buy the product, use the product, and whether they tell their friends about it. Be as detailed as you can possibly be.
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