In this step, you describe what your business gives to customers that other companies cannot provide. This is your company’s core. The core is what differentiates you from everyone else; it’s what you do better than everyone else. Your core is usually something that’s hard or impossible for others to duplicate.
Every company has its own products and faces unique circumstances, and so there’s no formula to follow for identifying your core. Consider, however, some examples of things that can be core.
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There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.
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