Diversity, equity, and inclusion (DEI)
- Retailers are spreading the word. Internally, retailers are prioritising DEI efforts. DEI is difficult to track or measure and is often subjective. However, this buyer-driven approach may soon change.
- Consumer spending habits lag behind. Most consumers do not yet factor DEI into their decision making. But more consumer groups are starting to evaluate if a brand is "for them".
- Employee inclusion is vital. Brand owners need to commit to DEI to attract and retain top talent and deliver top performance.
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Consumer brands and brand owners are under unusual pressure. They need to face more complex stakeholder networks while managing increasing expectations. Brands that accept a call to action to win the stakeholders loyalty could expect increased returns.
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