Future of work
Long-term trends will have a major impact on brand owners.
- New capabilities are needed to meet expectations. Consumers expect greater personalisation, efficiency, and transparency. Retailers prefer brands that can minimise supply-chain friction.
- Employee needs and expectations are evolving. The current workforce lacks the skill set to meet future role demands, so brands need to upskill their employees. But, to attract talent, brand owners will need to offer greater flexibility.
- Automation can be part of the solution to meet labour shortages. Consumer goods can be automated by 64 percent.
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Consumer brands and brand owners are under unusual pressure. They need to face more complex stakeholder networks while managing increasing expectations. Brands that accept a call to action to win the stakeholders loyalty could expect increased returns.
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