In The Dip: When To Quit (And When To Stick) Seth Godin argues that it isn’t hard work or dedication or good luck that brings success. It is quitting. Godin stresses that successful individuals and organizations are ones who are not afraid to quit, and who know what to quit and when to quit it.
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Who in their right mind would want to read a book about quitting? Why would anyone want to read a book about quitting? Well, here’s why.
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