How To Deal With The Dip
While the Dip may seem long and painful, the good news is that it’s actually a shortcut to success. The Dip weeds out the competition and is also is the point at which many give up. Those who survive the Dip receive the big rewards. Godin gives Stephen King, Starbucks, and Microsoft as examples.
The Takeaway: Endure the Dip. Godin states that the secret to dealing with the Dip is to figure out beforehand if you’re willing to see your project all the way through and if it’s worth doing. If you’re not willing or the pay-off isn’t big enough, quit before you enter the Dip.
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Who in their right mind would want to read a book about quitting? Why would anyone want to read a book about quitting? Well, here’s why.
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