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Being a Graphic Designer in the Modern World

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Discover 62 similar ideas in

Being a Graphic Designer in the Modern World

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The presenter's problem

You can have all the knowledge about your subject, clearly state your most important points with passion, you can be well organised and still not be convincing.

This is because a great pitch is not about procedure. it's about getting and keeping attention.

To do that,

You have to own the room with frame control.
Drive emotions with intrigue pings
Get to a hookpoint quickly. A hookpoint is where your listeners become emotionally engaged and involved.

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8.96K reads

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Turn yourself into the prize instead of chasing your target

Once you gain attention, you have to convince. You should become the prize and the object of desire. Show your audience that you are not desperate to sell and don't depend on anyone. Successful prizing means your target chase you and ask to be involved in...

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Why pitching is difficult

We must know how the brain works if we want to pitch successfully.

The brain consist of three basic parts.

The inner part is referred to as the "crocodile brain" and is concerned with survival. It filters all messages for fight or flight responses.

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There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting.

OREN KLAFF

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The STRONG method

Set the frame. Every meeting is governed by a frame or point of view. The strongest frame always wins.
Tell the story. People often fall back into an analytical mindset. Grab attention with a provocative story that breaks the analytical mindset.

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Use multiple frames to get people to favour you

Frames are like lenses through which we view a situation. When people come together, the stronger frames will overpower the weaker frames. The winning frame governs the social interaction.

The power frame: Defiance and light humour at the same time are the keys to sei...

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Pitch in four sections

Introduce yourself and the big idea. Do it fast, clean, and problem free.
Explain the budget and secret sauce (an unexpected gain)
Offer the deal: Describe what your audience will receive when they decide to do business with ...

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5.52K reads

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