7/ Conscious pricing
Pricing can be scary.
The best strategy I’ve found: complete transparency.
If the customer pushes back on pricing,
Explain why your company needs to price the way it does.
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6 common pricing strategies for small businesses (part 1)
- Cost-plus pricing: You make the product, add a fixed percentage on top of the costs, and sell it for the total.
- Competitive pricing: It refers to using competitors’ pricing data as a benchmark and consciously pricing your products below theirs.
Counter the argument from incredulity
- Explain why this sort of reasoning is fallacious: namely the fact that your opponent’s inability to explain a certain phenomenon or to understand a certain theory, does not invalidate current explanations for it.
- Shift the burden of proof back to your opponent: ask them...
Preparing for the Next Evolution in Pricing & Billing
For SaaS companies that have implemented usage-based pricing, the journey toward effective implementation of Events-Based Billing is halfway complete.
You have effective tools and processes for gathering the necessary data that is necessary to measure and price your offering based on speci...
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