The Villain In The Customer Story - Deepstash

The Villain In The Customer Story

What is the chief source of conflict that your products and services defeat? Talk about this villain. The more you talk about the villain, the more people will want a tool to help them defeat the villain.

The three levels of problems heroes (and customers) face are: 

  • External Problems
  • Internal Problems
  • Philosophical Problems


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Dance movement psychotherapist

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

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