Why we fear vulnerability

Research shows we feel more comfortable around people who are vulnerable because they seem authentic. When we recognize someone as being inauthentic or "putting on airs", it makes us uncomfortable and we feel less connected to them.

This seems to come from a basis of trust.

It's not j...

New research suggests we are less prone to keep working on our goals after we publicize them. This is because we may end up talking about our goals and celebrating our success prematurely rather than implementing them.

Social Pressure makes us fearful, as we can feel afraid of appearing ine...

Research suggests that statement – the 40% rule – has some truth. We are often physically more capable than we perceive ourselves to be. For instance, researchers found that subjects who were given a placebo but told it was caffeine were able to lift significantly more weight than those who were ...