Develop a Sales Model
Look for leverage points within the buying process at which you can influence customers' purchase decisions.
Example: Apple didn't just revolutionalize the sale of MP3 players by making a better MP3 player. They also reinvented the entire buying process for digital music, which before iTunes was difficult and overwhelming. This opened up a segment of customers who previously had shied away from purchasing digital music and MP3 players.
I’ll sleep when I am dead.