Reinvention Season

Future-based language transforms how situations occur to people.

People who are unwilling to change their views will have a negative outlook on life, as they expect things to stay the same.

• Descriptive language describes past events, issues, d...

We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.

Think about this in everything you write. What does your audience really want t...

• The word is from Old English "prættig" which means "cunning"
• By the 15th century, people used it to describe something that is made cleverly or artful.
• Over time, the modern use for the word pretty is not used to describe someone who is attractive and good-looking or pleas...