The network effect
The network effect in marketing is where an increase of users or people change the increased value proposition of the service or good.
For example, as Instagram Reels, inspired by TikTok's idea of short-form entertainment content, grew in popularity, so the value of Instagram to share content and communicate new ideas increased.
However, it can also create a false reality of effective customer relationship management.
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Is the Network Effect Impacting Your Efficiency as an Entrepreneur?
entrepreneur.com
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