Ideas from books, articles & podcasts.
People write posts, upload photos, and shoot videos as they evaluate products they use in real life. If you’re in the cosmetics, apparel, household items, gadgets, books business – or other tangible product industry – reviews are a great source of UGC. Audiences see those reviews as social proof (or disproof) about the products.
In some cases, brands ask their customers to post reviews and even offer a small gift in exchange. If you opt to reward creators for reviews, make sure they note that in their post. It’s important to their credibility and yours.
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Many people tag brand handles and use branded hashtags when posting their content. Some do it organically, and some do it because they’re being paid through sponsor deals.
Most unboxing content comes from opening electronics, toys, cosmetics, and accessories. If you work in one of these industries, inspire your customers to unbox something with your brand logo.
Your customers and friends likely are generating content, tagging your brand, or mentioning your products in their tweets, Instagram Stories, and TikTok videos every day. Why not incorporate that user-generated content into your brand’s social media calendar?
It is impossible to find and collect pieces of all your user-generated content manually. Instead, you can use social media monitoring tools to detect keywords related to your brand, product, campaign, etc. (You also can use them to identify potential opportunities for UGC through viral trends, po...
To run a creation challenge, determine the aspect of your brand it will promote:
UGC can be a valuable asset for your brand for several reasons. It helps you publish fresh content on your social channels without having to start from scratch. It expands your audience reach as the users who create also share and promote that content on their channels. Use it wisely as a secret ...
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2022 is the time to put fresh eyes on your #content types if you want to keep or attract an audience.
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