Tagged photos and videos

Many people tag brand handles and use branded hashtags when posting their content. Some do it organically, and some do it because they’re being paid through sponsor deals.

Encouraging tagged content:

• Add some originality to your product packaging (think Starbucks’ name cups or Apple’s stylish iPhone boxes.)
• Create a backdrop or setting at your store or office that people will want to take a picture in front of.
• Repost photos and videos with your brand mentions in your feed.
• Host contests, such as the best photo of the month, and require people to tag your brand or use a brand hashtag to enter.