Develop A Creation Challenge
To run a creation challenge, determine the aspect of your brand it will promote:
Then, decide what you will ask the audience to do to enter. Don’t make it overly complicated, or people won’t enter but do make sure it’s legally compliant. Determine the prize.
Develop a promotional content campaign to publicize the challenge, from social media posts to owned channels.
"If you think education is expensive, try ignorance. " ~ Derek Bok
MORE LIKE THIS
A Simple Guide to User-Generated Content
Does Your Marketing Strategy Address These 10 Hot Digital Marketing Trends? | AllBusiness.com