Develop A Creation Challenge

To run a creation challenge, determine the aspect of your brand it will promote:

• Product
• Customer service
• Customer experience or attitude to your brand

Then, decide what you will ask the audience to do to enter. Don’t make it overly complicated, or people won’t enter but do make sure it’s legally compliant. Determine the prize.

Develop a promotional content campaign to publicize the challenge, from social media posts to owned channels.