Unboxing Videos

One of the most-watched video types on YouTube, unboxing content is exactly that – people opening boxes. A few years ago, YouTube said the amount of time people spent watching unboxing videos on their phones is the equivalent of watching the movie Love Actually more than 20 million times – over 2.5 billion minutes.

Unboxing videos fuel curiosity and create a sense of desire in the viewers, converting them into your buyers. Just remember those holiday gifts you want to unpack, eager to see what is underneath the wrapping and cardboard.