Now on to the final persona of the party, the Influencer. As a sign of the times we’re in, every office, and therefore, every party is bound to have an influencer or two. This person is at the party with a mission in tow — that of leveraging the event on their social media accounts. To them, the world’s a stage and they’re the one and only star of the show.
Slickly ask them to put their phone away for just a bit and ask them to be present in the moment. You might get a glazed stare in return, but it’s definitely worth a try!
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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
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If a recession brings shopping to a standstill, marketers may not return to the type of broad branding campaign currently used in the influencer world.
Marketers are still in demand, but brands may demand evidence that the influencers give them sales, not just exposure.
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