Set foundational style guidelines early, before team members start making copy suggestions.
Early in the project, we put several polarizing style decisions to a vote among writers and stakeholders. Everyone’s votes and rationale helped steer decisions for what eventually became the content style guide, one of the final deliverables. Specifically, our process was streamlined because initial decisions were already in place to use serial commas and sentence case for headings, allowing all 9 writers to have unified microcopy suggestions.
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