Research found a clear hierarchy of communication channels: Face-to-face is the most effective, followed by any form of video or audio communication, followed by text-based communication.

• A behavioural study found that if your goal is to get a "yes", physical presence in the room is the best. 80% of respondents agreed to help with a task when asked in person, while only 48% of people asked via digital communication agreed to do the task.
• A second study found that video and audio communication channels were 86% more effective than email.

As remote and hybrid work arrangements become the norm, the debate continues around the value of connection in person.

One aspect to be fully explored is how digital communication influences people's desire to help one another.