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As remote and hybrid work arrangements become the norm, the debate continues around the value of connection in person.
One aspect to be fully explored is how digital communication influences people's desire to help one another.
Research found a clear hierarchy of communication channels: Face-to-face is the most effective, followed by any form of video or audio communication, followed by text-based communication.
Participants in the studies were unaware of the effects. They expected that requests via email or a video channel would be as effective as asking in person.
One reason in-person requests are more effective is that they make people feel more uncomfortable to say "no".
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