The reflective mind is constantly learning

Philosopher, Walter A. Shelburne wrote a book entitled Mythos and Logos in the Thought of Carl Jung. Without a doubt, the image that stands out is that of the magician. Shelburne describes this archetype as a humble personality capable of accepting that they don’t know everything. They accept that authentic wisdom involves continuous learning.

Every time they acquire new knowledge, they reflect on it and pass it through a filter of intuition. They adapt all their wisdom to their own perspective. They can later transmit it to their environment in a more powerful and transformative way.

It’s often said that few companies apply the wizard archetype as much as Apple does. In fact, their new products tend to put forward the idea that they change reality. The idea being, that with each new model of cellphone, the consumer will be able to do what they’ve always dreamed of.