Ideas from books, articles & podcasts.
An archetype defines a series of emotional, cognitive, and behavioral patterns that guide our way of processing and acting in the world. Carl Jung developed this theoretical approach within his analytical psychology. He proposed that human psychological development isn’t a blank ...
It’s often said that few companies apply the wizard archetype as much as Apple does. In fact, their new products tend to put forward the idea that they change reality. The idea being, that with each new model of cellphone, the consumer will be able to do what they’ve always dreamed of.
Arthur C. Clarke said that any sufficiently advanced technology is indistinguishable from magic. The archetype of the magician starts from the same idea. It’s related to the magical and esoteric because it starts from introspection from which almost impossible and challenging ideas are b...
Philosopher, Walter A. Shelburne wrote a book entitled Mythos and Logos in the Thought of Carl Jung. Without a doubt, the image that stands out is that of the magician. Shelburne describes this archetype as a humble personality capable of accepting that they don’t know everything. They ac...
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