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What are archetypes?
An archetype defines a series of emotional, cognitive, and behavioral patterns that guide our way of processing and acting in the world. Carl Jung developed this theoretical approach within his analytical psychology. He proposed that human psychological development isn’t a blank slate. In other words, it’s not free or conditioned by our early experiences, education, or social environment.
In fact, for Jung, our personality and psyche are predestined by archetypes . archetype.
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The archetype of the magician
It’s often said that few companies apply the wizard archetype as much as Apple does. In fact, their new products tend to put forward the idea that they change reality. The idea being, that with each new model of cellphone, the consumer will be able to do what they’ve always dreamed of.
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From introspection to innovation
Arthur C. Clarke said that any sufficiently advanced technology is indistinguishable from magic. The archetype of the magician starts from the same idea. It’s related to the magical and esoteric because it starts from introspection from which almost impossible and challenging ideas are born.
In fact, something that starts off as little more than a mystery ends up being an exceptional achievement. Something wonderful that helps and advances.
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Intuition gives outlook and insight; it revels in the garden of magical possibilities as if they were real.
CARL JUNG
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The reflective mind is constantly learning
Philosopher, Walter A. Shelburne wrote a book entitled Mythos and Logos in the Thought of Carl Jung. Without a doubt, the image that stands out is that of the magician. Shelburne describes this archetype as a humble personality capable of accepting that they don’t know everything. They accept that authentic wisdom involves continuous learning.
Every time they acquire new knowledge, they reflect on it and pass it through a filter of intuition. They adapt all their wisdom to their own perspective. They can later transmit it to their environment in a more powerful and transformative way.
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