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Making content that lasts

The odds are high that you’ll create some kind of content today, with the majority of it likely being on social media. Will it last?

Seth Godin recently shared about the “cultural half-life” of ideas, and how our world is moving increasingly toward vaporous ideas that come and go as the social media algorithms move on to the next click of the day.

There’s really two aspects to what Seth is trying to say: systems and content.

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MORE IDEAS FROM THE SAME ARTICLE

For systems, I’m talking about sharing your ideas on a platform that you control so that they don’t fade away. With my site, I can easily reference back to posts from years...

The other side is content. I linked back to my old WordPress post, but it’s really not of much value today. It’s neat to point to it, but that’s really about it. The key on the content side is to write content that matters and will be valuable in the future, which is another issue altogether and ...

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created 4 ideas

The idea is not unlike what I’ve been promoting, but they’ve taken it a level further to refine the idea. The main idea is to publish your ideas on a platform that you own (which could be WordPress like me, but certainly doesn’t need to be), and then sharing the content across the web so your readers can see it wherever they prefer to consume content.

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created 11 ideas

It's not the content, but selective distribution that is the problem.

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