Making content that lasts
The odds are high that you’ll create some kind of content today, with the majority of it likely being on social media. Will it last?
Seth Godin recently shared about the “cultural half-life” of ideas, and how our world is moving increasingly toward vaporous ideas that come and go as the social media algorithms move on to the next click of the day.
There’s really two aspects to what Seth is trying to say: systems and content.
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This came up for me recently when a friend published a great post about the future of WordPress. Myself and a few others left comments on his blog post to start some discussion, but most of the discussion happened on Twitter. The ease of discussion there is great, but it’s already essentially gone. Finding old threads on Twitter can be tricky, but finding that post on his blog will be easy to do into the future.If someone looks back on how this particular WordPress issue was resolved, they’ll find his post (and our few comments there), but almost certainly miss the deeper discussion on Twitter
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