Making content that lasts - Mickey Mellen

The odds are high that you’ll create some kind of content today, with the majority of it likely being on social media. Will it last?

Seth Godin recently shared about the “cultural half-life” of ideas, and how our world is moving increasingly toward vaporous ideas that come and go as the social media algorithms move on to the next click of the day.

There’s really two aspects to what Seth is trying to say: systems and content.

For systems, I’m talking about sharing your ideas on a platform that you control so that they don’t fade away. With my site, I can easily reference back to posts from years ago (like discovering WordPress in 2004), which is much more difficult with social media. Using Facebook as an example, they weren’t even open to the public until 2006, and it’s likely that people will move on to other platforms over the next 17 years.