Navigational
When someone types in a company or brand name into a search engine, they perform a navigational search.
People behind these searches already know the company or product and want to find the correct website or physical location to get to their products.
Such keywords can be helpful sources of organic traffic when the brand or the site are well-known and popular.
25
66 reads
CURATED FROM
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Related collections
Similar ideas to Navigational
Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user ...
Do some independent research
- Website: Look for the company's "about" and "careers" pages, where you can find information about values, perks, and culture.
- Blog: The company may have published a behind-the-scenes look at how they transitioned to remote work or the different soc...
The Competency Trap
The company having the original PC technology back in the 70s was Xerox. This was a time when their photocopiers were a worldwide hit, and even their brand name ‘Xerox’ was used as a verb. They had a research centre to develop new technologies, where they invented the PC (similar to what we see e...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates