Navigational
When someone types in a company or brand name into a search engine, they perform a navigational search.
People behind these searches already know the company or product and want to find the correct website or physical location to get to their products.
Such keywords can be helpful sources of organic traffic when the brand or the site are well-known and popular.
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Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
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