Transactional
The keywords with the strongest intent to buy or take imminent action are transactional keywords.
These keywords can be targeted with paid ads and highly optimized purchase pages or pages where users can take immediate action on a site.
These searches can happen after someone has already searched for information, made a decision, and is determined to now take a specific action or make a purchase.
Such keywords often feature words like “buy,” “subscribe,” “for sale.” Therefore, the SERP of a transactional keyword often has Google Shopping ads.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
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