If we set the right level of expectations in market then customer gains value and satisfaction from us.

Customer Value And Satisfaction

Exchange is the act of obtaining a desired object from someone by offering something in return.Marketing actions try to create, maintain and glow desirable exchange relationships.

Exchanges And Relationships

Needs- states of deprivationWants- from that needs takeDemands- wants backed by buying powe

Customer Needs, Wants And Demands

- Market offerings are some combination of products, services, information or experiences offered to a market to satisfy a need or want.- Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs

Marketing Offerings- Products, Services And Experiences

Although we have been successful in our careers, they have not turned out quite as we expected. We both have changed positions several times-for all the right reasons-but there are no pension plans vesting on our behalf. Our retirement funds are growing only through our individual contributions. Michael and I have a wonderful marriage with three great children. As I write this, two are in college and one is just beginning high school. We have spent a fortune making sure our children have received the best education available. One day in 1996, one of my children came home disillusioned with school. He was bored and tired of studying. “Why should I put time into studying subjects I will never use in real life?” he protested. Without thinking, I responded, “Because if you don't get good grades, you won't get into college.” “Regardless of whether I go to college,” he replied, “I'm going to be rich.”

marketingandsales

Marketing & Sales

books

Books

Kiyosaki is best known for his book Rich Dad, Poor Dad, the #1 New York Times bestseller. Kiyosaki followed with Rich Dad's CASHFLOW Quadrant and Rich Dad's Guide to Investing.

Marketing Offerings- Products, Services And Experiences

Customer Value And Satisfaction

Exchanges And Relationships

Customer Needs, Wants And Demands

Rich Dad, Poor Dad

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Know your worth

Computational Artefacts