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Needs- states of deprivation
Wants- from that needs take
Demands- wants backed by buying powe
45
732 reads
- Market offerings are some combination of products, services, information or experiences offered to a market to satisfy a need or want.
- Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
41
376 reads
If we set the right level of expectations in market then customer gains value and satisfaction from us.
40
314 reads
Exchange is the act of obtaining a desired object from someone by offering something in return.
Marketing actions try to create, maintain and glow desirable exchange relationships.
42
410 reads
IDEAS CURATED BY
CURATOR'S NOTE
Marketing is future
“
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