Learn more about books with this collection
Effective communication
Persuasion techniques
Closing a sale
Customer Needs, Wants And Demands
Needs- states of deprivation
Wants- from that needs take
Demands- wants backed by buying powe
36
679 reads
Marketing Offerings- Products, Services And Experiences
- Market offerings are some combination of products, services, information or experiences offered to a market to satisfy a need or want.
- Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
32
344 reads
Customer Value And Satisfaction
If we set the right level of expectations in market then customer gains value and satisfaction from us.
31
294 reads
Exchanges And Relationships
Exchange is the act of obtaining a desired object from someone by offering something in return.
Marketing actions try to create, maintain and glow desirable exchange relationships.
32
384 reads
IDEAS CURATED BY
CURATOR'S NOTE
Marketing is future
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