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Marketing is future

Rich Dad, Poor Dad

Rich Dad, Poor Dad

by Robert T. Kiyosaki

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Customer Needs, Wants And Demands

Needs- states of deprivation

Wants- from that needs take

Demands- wants backed by buying powe

Marketing Offerings- Products, Services And Experiences

- Market offerings are some combination of products, services, information or experiences offered to a market to satisfy a need or want.

- Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs

Customer Value And Satisfaction

If we set the right level of expectations in market then customer gains value and satisfaction from us.

Exchanges And Relationships

Exchange is the act of obtaining a desired object from someone by offering something in return.

Marketing actions try to create, maintain and glow desirable exchange relationships.

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