The secret to success for any organization is empathy. When you work in an organization that treats you like a human being to be protected rather than a resource to be exploited, you’ll naturally feel fulfilled and happy. To achieve stable, lasting success, it’s critical to create an environment where employees feel valued and prioritized over the company’s profits. This drives their motivation to perform their best.

Creating A Strong Company Culture

“Building trust requires nothing more than telling the truth. That’s it. No complicated formula.”

The primary role of leadership is to protect employees - even from each other. A good leader creates a safe community where everyone feels like they belong. Then, the only threats are external, and the team will naturally band together to fight them.  Empower your employees and they will be more proactive about and invested in their work. Leaders who simply bark orders are training their team to blindly follow without thinking.

Leading by Example

Let us all be the leaders we wish we had.

When resources are scarce and we are facing difficult times, it’s only natural to band together to increase our chances of success. However, as our success grows, we may fall prey to greed. Over time, this greed causes us to stop looking out for others, and only for ourselves.  Social media plays a role in our drift away from humanity too. As we move towards more virtual relationships, we lose the human touch that makes them special. Although we may tell ourselves that social media fulfils our need for socialization, the truth is, we are lonelier and more isolated as a result of it.

The Importance of Community

Humans are naturally social creatures, and we are happiest when part of a community. This extends to our career too - we all want to feel valued and recognized at work. Leaders Eat Last examines the role leadership plays in an organization’s successes and failures. It offers evidence-based guidelines on how to be a good leader and overcome the obstacles faced.

Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

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Personal Development

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Motivation & Inspiration

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Books

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Leadership & Management

Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.      Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Simon Oliver Sinek is a British-born American author and inspirational speaker. He is the author of five books, including Start With Why and The Infinite Game.

SIMON SINEK

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