A Favor
It is always the case when we need someone's help to make thing work or easier. Asking for favor is really powerful, a good trigger to ask this will be when someone says "thank you".
Thank you comes as feeling of gratitude. Asking "can you do me a favor.." can make things work in your direction.
Example
"Can I ask you a favor to refer this to someone you know will get value from this product"
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This book is very quick read and can be practised. I summarised my favourite 5 points out of many presented in the book
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